For my second Senior capstone project, I was granted the opportunity to work with Carolina Core FC, a MLS NEXT Pro team founded in 2022. I was tasked with designing a marketing campaign to help kick off their first season. This process required primary and secondary research, company analysis, goals and objective design, creation of sample messages, forming of calendar and budget, and methods of evaluation. Once finalized into a written report, my team and I were able to pitch our campaign to the Chief Marketing Officer of CCFC and showcase our findings and ideas.