The Tipsy Triad Podcast was created as a Senior capstone project. This project presented my group and I with the task of conducting target demographic research, executing and implementing social strategy, and producing high quality media. What started as a simple concept formed into a six episode podcast, featuring weekly guests, and three social media platforms turning out exciting content and engaging audiences. This podcast was used not only to entice the students of High Point University, but the residents of the Piedmont Triad to strengthen the community and support local businesses.